![]() ![]() That brings back the heydey of pre-digital advertising when ads were placed based on adjacent content. This is mostly due to the privacy-inflicted ad-world shifts that are causing budgets to move from behavioral targeting (e.g. As we’ve examined, streaming and CTV advertising are surging. ![]() Stepping back to the broader CTV angle, all the above comes at an opportune time. On the bright side, Roku and Apple have already trained consumers to buy movies with a TV remote. Any new behaviors like this need to accommodate consumers existing comfort and cognition. This optionality is key for any T-Commerce play, given that shopping on your TV isn’t culturally a thing yet. Those more comfortable with their mobile device UX can scan an on-screen QR code or follow text prompts. They can transact on the spot using their Roku remote and a Roky Pay account. Once a user decides to interact with an ad – in this case, product spotlights – they have several options. Ads show up in various places such as the idle screen inventory when a show is paused, and other non-interruptive moments. These ads are targeted based on several privacy-compliant triggers such as viewing history, geography, audience look-alike profiles, and other anonymized factors. In other words, rather than TV viewers actively navigating to a Shopify channel to browse and shop for things (questionable living-room behavior) they’re targeted for specific products through Roku’s Action Ads. Zeroing in on the details of the Shopify collaboration, it’s more of a push than a pull. Its eCommerce partners are meanwhile attracted to its 70 million users. The idea is to diversify its business through greater ad revenue. Past moves include partnerships with Walmart and Doordash. It’s all about making traditionally upper-funnel formats more actionable and transactional.įor Roku, the Shopify deal is just the latest in a series of moves to build out its T-Commerce play. This is also part of the broader shoppability trend in many consumer touch points – everything from YouTube to Instagram. With these macro trends has come a push to bring more shopping to the living room. With the growth of CTV products like Roku and Apple TV – versus linear/broadcast television – things are digitized… which opens the door for web-like targeting and e-commerce. This includes the ability to transact through the TV interface or a “second-screen” mobile handoff.īacking up, what is T-Commerce? As its name implies, and as the deal above signals, it involves shopping on your TV. The collaboration will position Shopify merchants and their products as targeted ads throughout the Roku user experience. While the podcast will be paused, social media content will still be shared.Roku has announced the latest partner to accelerate its T-Commerce play: Shopify. We just think this is the right thing to do." That’s right, we’re going to cut it out for awhile. So, we’re going to press pause on Full House Rewind until the the strike has been resolved. And according to their most recent announcement, members who are part of rewatch podcasts are required to either stop recording, pivot their shows to new subject matter or shoot without guests,” he shared.ĭave went on, " Full House is considered struck work. " Full House Rewind is unique in that we’re both a podcast and a TV show all rolled into one, and we started recording our episodes before the SAG-AFTRA strike. The pause comes as Dave promises solidarity with the SAG-AFTRA strike. However, Dave has decided to press pause for the time being. The 63-year-old actor, who starred as Joey on the popular 1990s Full House series, just launched the podcast a week ago and would be re-watching the series and spilling secrets from the show with fans on it. Dave Coulier is pressing pause on his Full House Rewind podcast. ![]()
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